My Laundry Station webguy13. From concept to completion…
Wrapping vehicles with custom design vinyl advertising is an exciting and intricate art.
In my video, I show the meticulous step by step process for wrapping a box truck with vinyl advertising. First, we start out by researching and conceptualizing the ideas our customer has visualized. We then reflect our interpretation of our client’s vision onto a story board. After the client revises or approves our story board concept, we create the corresponding vinyl wrap and begin the printing and laminating procedures.
Next is the installation process. We carefully position the vinyl graphics on the truck to exact specifications. Then we begin the meticulous process of applying the vinyl graphics. We take pride in every step of the vinyl wrap process and customize specifically to our client’s needs.
See our website at www.dynamicwraps.com for more examples of our vehicle wrap creations.
Reality Check on Reality TV
by John Callegari
Published: October 22, 2010
Being featured on a reality TV show may seem like a golden opportunity for increased brand recognition. But as many Long Island business owners are finding out, expectations almost always exceed reality.
In June, the feel-good, hit ABC reality show “Extreme Makeover: Home Edition” came out to East Setauket to transform a family’s home into a dream house, with the help of several local businesses.
Only one business got any mention though – East Meadow-based Alure Home Improvement.
While Alure’s president, Sal Ferro, was featured heavily on the “Extreme Makeover” episode, which aired earlier this month, other businesses were pushed to the sidelines with, at most, a mere mention in the closing credits.
To be fair, “Extreme Makeover: Home Edition” never promised anyone any publicity, and due to the nature of the show, none of the businesses that got involved were terribly upset, each noting that it was more about the family and the spirit of volunteerism than getting exposure or additional business, but some expressed lingering feelings of disappointment.
Mike Benti and his staff at Ronkonkoma- based Dynamic Display provided the artwork wrapping for the bus featured on “Extreme Makeover: Home Edition.” Despite not being able to wrap the bus on the same site as the work that was going on – and where the cameras were rolling – Benti was in high spirits as ABC gave him the green light to do whatever he wanted, short of using the show’s logo and issuing a press release without prior approval.
Dynamic Display filmed the three-hour process of wrapping the bus and edited it to create “an ‘Orange County Choppers’-type video,” Benti said. The short clip was then put on YouTube, where it garnered almost 500 hits.
“People responded to the video very positively,” Benti said. “It was well-produced and we were really proud of the way it came out. Even ABC called and said it was great and that they really liked it.”
The network soon changed its mind, apparently, asking Benti to take down the video.
“[ABC] called back and said it was self-promotion and asked us to take it down,” Benti said. “Even though their marketing department liked the video because it cast them in a good light, their legal department said that we couldn’t use it because we were using their name for self-promotion. I was a little reluctant to take it down, but I also didn’t want to get hit with a cease-and-desist notice from their lawyers.”
Dynamic Wraps (Ronkonkoma, NY) launches its YouTube channel with its first webisode featuring: ABC-TV’s “Extreme Makeover: Home Edition” tour bus wrap. Get a behind-the-scenes look at the “Kings of Vinyl” who wrap everything: Car Wraps, Bus Wraps, Truck Wraps, Van Wraps, Trailer Wraps, RV Wraps, Boat Wraps, Jet Ski Wraps, Motorcycle Wraps, Car Decals, Car Stickers, Vinyl Vehicle Wraps, Vinyl Wall Graphics, Vinyl Window Graphics, Vinyl Window Decals, Window Stickers, Floor Graphics, Dance Floor Graphics, Racing Car Graphics, Racing Car Decals, Racing Car Stickers, Racing Car Designs.